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Tech Thursday: New Study Says Social Media is Bad at Driving Traffic

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I do a lot of social media consulting for large corporations and brands, as well as plenty of social media involvement for our own family of websites and blogs.  Everyone knows that social media sites like twitter, facebook, LinkedIn, Google+, and others are the hottest place to hang out online.  But are social media sites really the right place to spend time or advertising dollars to drive traffic to your own site or blog?

For all of us bloggers this question is key, especially since we have limited time in which to promote our blogs and find new readers to broaden our audiences.  A new study by Outbrain has discovered the answer to our questions:

“If the study’s validity is intact, the main lesson from Outbrain’s findings is social media sites do not drive traffic like content sites and search engines do, and it’s not even close. That means that, while all those retweets are nice to see, apparently, few people are clicking the actual link embedded within the tweeted message. The study also sheds doubt on just how effective social media marketing campaigns are. Sure, things are good if it’s part of a current trend, but if not, no traffic for you, apparently.

The same, according to the study, is true for all those Facebook shares, as well. People evidently only react to the subject line, and not the content contained within, or that’s being promoted.”

Just have to know more?  Read the rest of this study’s surprising findings.

Tech Thursday: New Study Says Social Media is Bad at Driving Traffic is copyright 2007-2014 by Danelle/Home Ever After. All rights reserved. Reproduction of content in this feed is prohibited.


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